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 Men Get Depression Campaign  

Men Get Depression National Awareness Campaign

Good Idea:
The Men Get Depression National Awareness Campaign was an effort to:
  • increase knowledge about and awareness of depression in men
  • reduce stigma
  • promote screening and treatment
  • raise awareness of health disparities among minority and low-income men
  • provide culturally competent educational materials to mental health care providers

  • Leap
    State of the Art produced all aspects of this campaign including:
  • a National Symposium on Health Disparities in Male Depression at the Kaiser Family Foundation Center at which David Satcher, MD, PhD, former Surgeon General of the United States, gave the keynote address
  • a national television special, Men Get Depression, which aired on Public Television stations in conjunction with Mental Health Awareness Month
  • a 30-second Spanish Language Public Service Announcement which aired on Univision
  • a Community Outreach DVD with three age-specific half hour videos, a resource booklet with discussion guide and the 30 second public service announcement
  • a Community Outreach Toolkit which included event promotion posters and fliers, ideas for outreach activities, tips for screening in a group setting and surveys for event feedback
  • a campaign website which provided outreach materials, press materials, film clips and a depression screening tool
  • a monthly campaign E-Newsletter
  • outreach to community-based organizations in 14 states which provided free Community Toolkits and Outreach DVDs they could give away to event participants and use as part of their ongoing education and support efforts

  • Change
  • Men Get Depression was broadcast to 81% of US TV households in its first few months of release and was broadcast in 92% of the top 25 markets
  • the national quantitative evaluation of the three age-specific videos showed significant improvement in knowledge of depression symptoms and management activities in the intervention group. In addition, the stigma attached to depression was lower in the intervention group and they showed a difference in the intention to seek treatment.
  • outreach resulted in collaboration with over 55 community organizations across the country
  • fifteen major community events took place
  • CBO's distributed almost 15,000 Outreach DVDs

  • To find out more about The Men Get Depression campaign, visit
    www.mengetdepression.com or www.depresionyloshombres.com
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