State of The Art in a Nutshell
Mar/25/2017
The information below will help you get to know us a little bit better.
It walks you through our capabilities, our unique approach, and highlights some examples from our work.
You can download our formal capabilities here.

1. What We Do
Our work helps you make the leap from good ideas to change.   

EXAMPLES: 0 1 2 3 4 5

2. Social Marketing
To make change happen we integrate Social Marketing into our process. Social Marketing uses marketing smarts to reach your target audience where they are, in the media they already use - tv, internet, print, radio, cell phones.   

EXAMPLES: 0 1 2 3

3. What's Unique About Us
What's unique about us is that we bring years of experience in public health, education and a keen eye on contemporary trends to every project. We also use a lot of television and video to reach broader audiences in the ways they learn. Just look at the explosion of YouTube, everybody watches video and we do video that is not just interesting, it is effective.   

EXAMPLES: 0 1 2 3 4 5

4. Range of Topics
And yes, we make films. From autism to the Kennedy assassination, men battling depression to women coal miners, the history of genetics research to the brain and learning. To all topics, we bring our unique vision and approach.   

EXAMPLES: 0 1 2 3 4 5

5. Audiences are Smart
And part of that vision is how we view audiences. They do not want to be spoon fed. But they do need room to think about new information and new ideas, and they need to see how it applies to them. It also has to get to them.   

EXAMPLES: 0 1 2 3 4

6. Media that Generates Change
Media that generates change does not sit alone. We get your media out into the community through education and outreach with local stakeholders to extend the impact. That is what we do that is different from just making a film. And to do that we ask questions.   

EXAMPLES: 0 1 2 3

7. We Ask Questions
We become experts in the topic. We talk to the best thinkers. We read the latest research, explore its place in history. Then, we develop the messages and pick the best media.   

EXAMPLES: 0 1 2 3 4

8. Multiple Types of Media
Most projects need more than one kind of media. You do not do television without the web and the web is finally ready to do television. Some people need to read it on a piece of paper to get it, some people need to hear it, and lots of people need to see it. We think about all. Then, our skilled creative team uses the latest technology to develop appealing and accessible media from cell phone video to television broadcasts to a simple pamphlet. And then, we make sure it works.   

EXAMPLES: 0 1 2 3 4

9. Refine and Evaluate
We conduct research. We take your media and put it in front of the people you want to reach and experts in the field and get their feedback. And then - we make it better. By the end of that iterative process, using qualitative and quantiative evaluations, we know that the media will have an impact. Our research results prove it. And then we get it out into the world.   

EXAMPLES: 0 1 2 3 4 5

10. Now it Goes Out into the World
Through broadcasters, grassroots outreach, community events, and press coverage, your project will reach the people who need it in a way that they can interact with it, learn from it, and take away what they need to change their lives for the better.   

EXAMPLES: 0 1 2

11. Now See Our Work
Click on OUR WORK. You will see details on specific projects, watch some video, and read more about how we get it all done. Thanks for your time and interest. We look forward to talking with you and making change happen.   

EXAMPLES: 0

Home About Principals News GSA Purchase Privacy Our Work Contact
powered by
Media Spiders®